Stop guessing which campaign is working. CROzap captures the click ID on every lead and ties it back to the exact ad, ad set, and platform, so you can see what actually drives qualified leads.
Here is the problem with most lead reporting. Your ad platform tells you it delivered 200 leads. Your sales team tells you most of them were junk. Nobody can tell you which specific ads produced the handful that actually became customers. So you keep spending on all of them.
Attribution fixes that. CROzap reads the click ID that Meta and Google attach to every click, stores it against the lead, and keeps it there through your whole sales process. When a lead becomes a customer, you can trace them all the way back to the campaign, ad set, and creative that created them. No more spreadsheets, no more guesswork.
CROzap captures and holds the identifiers that make attribution possible, so nothing gets lost between the click and the sale.
Once you know which ads produce real customers, you can pour budget into winners and cut the rest with confidence.
Accurate source data is the foundation for sending conversions back to Meta and Google, so they optimise for buyers.
Show clients or your boss the exact campaigns that drove revenue, backed by data instead of a hunch.
Lead source attribution is knowing exactly which ad, campaign, and platform produced each lead. Instead of a vague 'came from Facebook', you see the specific ad set and creative, because CROzap captures the click ID (like fbclid or gclid) the moment the lead is created and keeps it attached to that person for life.
When someone clicks your ad, the platform adds a click ID to the URL. CROzap reads and stores that ID with the lead, whether they arrive through a Meta instant form, a Google campaign, or a form on your website. That ID is the fingerprint that ties the lead back to the exact ad.
Yes. CROzap is network-agnostic, so leads from Meta, Google, and your web forms all land in one place with their source intact. You get a single view of which channel and which campaign is actually producing qualified leads, side by side.
No. You keep running ads the way you already do. CROzap sits underneath, capturing the click IDs and attributing leads automatically. There is nothing to rebuild in your ad account.
Connect Meta and Google, and CROzap starts attributing every lead automatically.
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