Meta Instant Forms
Leads from your Facebook and Instagram lead ads flow into CROzap the instant they submit, via real-time webhooks.
Features
Everything you need to close the loop
From the moment a lead submits a form to the conversion signal that retrains your ad algorithm, CROzap covers the full attribution loop.
Capture
Web embed forms
Drop a single script on any landing page to capture leads with built-in spam, honeypot, and rate-limit protection.
Attribution captured
Click IDs, UTM parameters, campaign, ad set, and ad name are recorded automatically with every lead.
Duplicate detection
Repeat submissions are merged by phone or email, so your pipeline stays clean and re-engagement is tracked.
Qualify
Full sales pipeline
Move leads through new, interested, follow-up, qualified, and more, with a timeline of every touch.
Automatic assignment
Campaign rules and round-robin distribution route each lead to the right rep the moment it arrives.
Follow-up scheduling
Schedule callbacks, track no-answer counts, and surface overdue follow-ups so nothing slips.
Role-based views
Admins, managers, and reps each see a dashboard scoped to what matters for their role.
Convert
Meta CAPI signals
A QualifiedLead conversion event fires to Meta the moment a rep qualifies a lead, feeding the optimisation algorithm.
Google offline conversions
Qualified leads are reported back to Google Ads as offline conversions to sharpen bidding.
Cost per qualified lead
See true CPL and CPQL per campaign by tying ad spend to qualified outcomes, not raw form fills.
Signal health
A dedicated view shows which signals sent, which are retrying, and which need attention.
See it with your own ad accounts
Connect Meta or Google in minutes and watch attributed leads start flowing.